You want to know who are the top celebrities and everyday influencers earning the most on Instagram 2017? We have both lists for you here.
From Coachella to Cannes Film Festival to Fashion Week, and jetsetting influencers who take us to exotic locations like Positano, Mykonos, and Ibiza, we can’t help but be glued to our screens waiting for each post and constantly checking for InstaStories. With Instagram’s growth accelerating and doubling to over 700 million monthly active users in 2 years, celebrities and everyday influencers are earning more money than ever on Instagram.
I don’t think it surprises anyone that half of the top 10 highest paid celebrities are Kardashians Jenners. However, you may be surprised by how much they’re raking in per post!
TOP 10 Highest Paid Celebrities on Instagram
1. Selena Gomez – 122 million followers – $550,000 per post
2. Kim Kardashian – 100 million followers – $500,000 per post
3. Cristiano Ronaldo – 104 million followers – $400,000 per post
4. Kylie Jenner – 95 million followers – $400,000 per post
5. Kendall Jenner – 81.7 million followers – $370,000 per post
6. Khloe Kardashian – 68 million followers – $250,000 per post
7. Kourtney Kardashian – 57.8 million followers – $250,000 per post
8. Cara Delevingne – 40.4 million followers – $150,000 per post
9. Gigi Hadid 34.7 million followers – $120,000 per post
10. Lebron James – 30.7 million followers – $120,000 per post
TOP 10 Highest Paid Influencers on Instagram
This list may surprise you more. While it’s not realistic for you to make half a million dollars per post, making a very nice living as a full-time “Instagrammer” or “Influencer” is not out of reach. Anyone can create an interesting personal brand on Instagram and get paid by companies to tell their friends, fans, and followers about the company’s products.
Influencers rival A-List celebrities in their niches, but most are not household names. See how many of these top influencers you recognize!
1. Huda Kattan – 20.5 million followers – $18,000 per post
2. Cameron Dallas – 19.8 million followers – $17,000 per post
3. Jen Selter – 11.3 million followers – $15,000 per post
4. Zoella – 11.1 million followers – $14,000 per post
I’m taking part in the Kellogg’s #SpecialK campaign with the U.N. Foundation’s Girl Up program and sharing my inner strength story. While there isn’t one singular definition for “inner strength,” eight out of 10 women feel they have not reached their full potential – a startling statistic which represents a “strength gap,” the difference between how strong a woman is (from the inside out) vs. how strong she could be, or her potential. I used to put my success down to luck and everybody around me, but last year I finally “owned” the reasons behind my successes and business doing so well. I felt too modest to say it was down to hard work and 7 years of effort, so I didn’t. When someone would ask me personally, or in an interview how my business had grown and become so successful, I would blush and say “I don’t know how this has happened.” I thought people would think I was too arrogant, or that I didn’t deserve any kind of recognition and I didn’t feel like I could “OWN IT” in the way others would tell me I should. I was having one of those really busy weeks, meeting after meeting, working on both my lifestyle and beauty collections, keeping up with my social channels and working on videos whilst vlogging and editing and managing my team and all of a sudden I felt confident in saying “I worked hard for this” and it felt GREAT! Own your successes, nothing happens if you don’t work hard for it! It might be a bit of luck, a great team and a fabulous audience, but nobody else will have the same drive and compassion within your business that you do. Finding the strength to be a more confident business lady took me 7 years, but now I’m happy to be able to tell people it wasn’t just luck! Visit http://bit.ly/2nsfDB6 for more information on how you can learn more about the strength gap and share your story with #StrongFeedsStrong #ad
5. Nash Grier – 10.2 million followers – $13,000 per post
6. Chiara Ferragni – 9.7 million followers – $12,000 per post
7. Julie Sarinara – 4.6 million followers – $10,000 per post
8. Aimee Song – 4.6 million followers – $9,000 per post
9. Danielle Bernstein – 1.7 million followers – $7,000 per post
10. Liz Eswein – 1.3 million followers – $7,750 per post
Influencer Marketing Becoming Mainstream
Until now, companies promoting products and services through collaborations on Instagram have done so with privately. There were no standards and no regulations from the advertising industry. However, the explosive growth of “influencer marketing” and “sponsored posts” alongside Instagram’s growing popularity means things must change as this form of marketing matures. Instagram recently announced that they have asked users who post sponsored content to clearly show they are being paid to post by using a ‘paid partnership’ label. Instagram has also started testing new ways for celebrities and influencers to identify sponsored posts.
Mike Bandar, co-founder of HopperHQ.com said,
“Instagram is now an incredibly effective marketing tool for brands and it’s fascinating to see how celebrities and influencers are able to monetise their accounts to so effectively. With approximately 700 million active monthly users across the world, it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of ‘gramming’.
“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made. However, it is important that Instagram users are aware their favourite celebs and bloggers are being paid to promote products and services so they can understand when they are being sold to as part of content. The recent introduction of the ‘paid partnership’ label will go some way to ensuring there’s more transparency on the platform.”